Back to blog home
The Floral Industry is Getting Ready for the High Season
Originally published Friday, Feb 01, 2019
We all know that flowers are one of the most popular gifts for special dates such as Valentine’s Day and Mother’s Day, but did you know that of approximately $19.600 million dollars spent on gifts, around $2.000 million dollars are spent on flowers? The amount of money spent on flowers is expected to grow year after year. This, of course, means busier floral holidays and everyone needs to get ready. The high season starts on different dates for each of the different industry key players, but Komet is always there to help, no matter the date. Let’s look at the importance of being prepared for these holidays and how Komet also gets ready to help you.
Do You Know When the Floral High Season Begins?
As we were mentioning, each floral industry key player gets ready for the high floral season differently:
- The whole process begins with our growers, who plant the products three months prior to being exported (maybe more). Generally, the high season for the grower starts a month before the floral holiday and ends around ten days before the date; by this time the product has already been exported.
- The importer purchases all of the product needed from their vendors or growers a month before the floral holiday. The idea is to have enough product, anticipating their clients’ needs. The floral high season ends more or less on the same week of the holiday.
- Lastly, the floral high season that we know is coming to an end, the same date of Valentine’s Day, Mother’s Day, Thanksgiving Day, among others. The wholesalers sell these flowers and products to the final customers, this high season can last up to a week after the holiday.
Getting Ready for the Floral High Season in Komet
Knowing all of the above, Komet also gets ready to help you manage this high tide. Our Customer Success team is highly qualified to solve all of your problems in the least amount of time. Our team extends their service hours to be able to have more time to help you, both on weekdays and weekends. Some of our service channels where we can be contacted are: Intercom- from our ‘need help’ button, writing directly to us (firstname.lastname@example.org) or calling us to our direct line.
As if this wasn’t enough, we also have a Knowledge Base available 24/7 where you can access videos and articles explaining a step-by-step process to using our features and taking advantage of Komet. If you want to save a little bit of time looking up ways to improve your processes, visit our Knowledge Base here.
Are you ready for the Floral Holiday High Season? Make your life easier with Komet and contact us today.
Written by Maria Delgado