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Top 3 Pricing Hacks for the Floral Holidays
Originally published Wednesday, Oct 03, 2018Thanksgiving, Valentine’s Day and Mother’s Day are the busiest holidays in the floral industry. As we’ve mentioned in previous blogs, getting ready for floral holidays takes lots of preparation and a key to be able to excel and optimize your processes is to study your data. Being able to analyze how many sales your company has done in the past holidays makes way to anticipate the rush, studying the dates the actual holidays fall on also help predict your customer’s behavior and last but not least, getting your pricing right can help you make big bucks. Let’s go through some pricing hacks to get you on the right path.
Create Price Lists
Many price lists can be set for a specific season- you set the dates. This is especially helpful when you want a price to apply to certain clients for specific products on any given holiday. To get started, all you have to do is create a holiday price list and then you’ll be able to increase or decrease prices as you like so that these prices will be valid during the dates you had set up. Also, if you want to create a specific price list for your customer due to a special arrangement or whatever the reason may be, you can also create a price list for them. The possibilities are endless!
Set Up Your Financial Settings
If you don’t wish to work with price lists, there are other options as well. You can create a season under Financial Settings. This season allows for a different pricing during the selected time range, you can either use a season already created in the system or make a new one. We all know that AWB Freight and Handling Costs vary in time, so all you have to do is increase/decrease these costs in your financial settings and the system can automatically give you a suggested price for your products.
Update Your Markup
You can update your Markup by customer so the system will calculate a suggested price for the product based on your settings.
Basically, you’ll want to be in complete control of all of your pricing as well as be able to fit your market needs in a timely fashion. This overview just mentions a couple of ways you can make pricing easier, but if you have any questions or want more information about the matter, don’t hesitate and get in contact with us today.
Written by Maria Delgado